On August 17, 24 Hours of Le Mans, the endurance sports car race held annually in Le Mans, France, and the European art collective the Automobilist revealed the launch of the first-ever 24H Le Mans’ non-fungible token (NFT) collection.
24 Hours of Le Mans and the Automobilist to Launch ‘Legends of Le Mans’ NFT collection
The sports car race called the 24H of Le Mans is a popular race held every year in France and it’s the world’s oldest endurance car racing event. The first 24H of Le Mans was held in May 1923 and racers leveraged the public roads in the city adjacent to the Sarthe River. On Tuesday, 24H of Le Mans alongside the collective of automotive and motorsport aficionados called the Automobilist, announced the organizations will be dropping the race’s first NFT collection.
According to the announcement the collection was crafted by the Automobilist, and the NFTs will be hosted on the blockchain services platform Bitski. The 24H of Le Mans and Automobilist NFTs will showcase ” iconic cars and momentous moments” from the famous race. The Bitski platform says the 24H of Le Mans’ “drop goes live on August 20” at 8 a.m. (PST). This year’s 89th Le Mans’ endurance race in France is starting in three days on August 21-22.
24H of Le Mans’ NFT Drop Will Feature Iconic Race Cars Like the Ford GT40, Jaguar D-Type
The “Legends of Le Mans” NFT collection will introduce a number of unique, non-fungible token art pieces and the auction is meant to coincide with the 89th edition of the race. The NFTs will feature iconic cars from across the 1940s to 1970s like the Ford GT40 and the Jaguar D-Type. The fine art “Fords and the Furious,” piece is officially licensed and endorsed by 24H of Le Mans and was designed by the Automobilist. An announcement reveals that limited edition tributes will also be available.
“Every car and Le Mans edition has its own unique story to tell and through this NFT drop, fans and followers of the motorsport now have the opportunity to own 24H Le Mans officially licensed digital artworks, each with its own unique story represented visually by Automobilist,” says Pavel Turek, CEO of Automobilist.
Screenshot of one of the “Legends of Le Mans” NFT collection pieces designed by the Automobilist.
24H of Le Mans and the Automobilist are not the only car and motorsport aficionados that have entered the non-fungible token industry. Well known brands like Porsche, and the Motor Team McLaren have jumped into the NFT fray.
Four months ago, Supercar collector Mario Bauer tokenized his limited edition Lamborghini Aventador LP720/4 50th anniversary edition. DeLorean Motor Company (DMC) also launched an NFT collection this year featuring the DMC-12. NFT enthusiasts can even own digital versions of their favorite die-cast Hot Wheels cars.
What do you think about the 24H of Le Mans and Automobilist NFT collection? Please comment below to let us know your thoughts on this topic.
Image Credits: Shutterstock, Pixabay, Wiki Commons, 24H of Le Mans, Automobilist, Bitski,
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Nike is facing a lawsuit from people who bought its NFTs
Wes Davisis a weekend editor who covers the latest in tech and entertainment. He has written news, reviews, and more as a tech journalist since 2020.
A group of people sued Nike this week over its decision to wind down its virtual show project RTFKT last year. The buyers of the digital assets accuse Nike of causing “the rug to be pulled out from under them,” and say they wouldn’t have bought its NFTs if they’d known they were “unregistered securities,” reports Reuters.
Filed in New York’s Eastern District, the proposed class action lawsuit seeks “unspecified damages of more than $5 million for alleged violations of New York, California, Florida and Oregon consumer protection laws.”
Nike tried to jump into the NFT game by buying RTFKT in 2021. But, like Starbucks Odyssey, it never quite worked out and the company abandoned the idea, announcing in December via the RTFKT X account that it planned to “wind down RTFKT operations” by the end of January this year.
Since then, RTFKT has seemingly been maintained by a single person named Samuel Cardillo, who spent Thursday postingthrough the sudden disappearance (and later reappearance) of artwork for its CloneX NFTs project.
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