Burger King announced Tuesday that it has launched a nonfungible token (NFT), called the “Keep It Real Meals”. This campaign will be in collaboration with Sweet, the NFT marketplace. It will feature celebrity chefs like Nelly, Anitta and LILHUDDY.

Six Million Meal Boxes With Burger King NFTs

The NFT marketplace Sweet has revealed a partnership with fast food giant Burger King on Tuesday. Burger King is now a participant in the NFT market. The new campaign is very different to other NFT campaigns. Burger King’s “Keep It Real Meals” initiative will feature QR codes that are tied to nearly six million meals boxes. The QR codes can be scanned to unlock digital collectibles. Burger King announced that “collecting them could lead to unlocking bonus

.” Three celebrities will participate in the campaign, including LILHUDDY, a social media personality from the USA, Anitta the Brazilian singer, and Nelly, an American singer-songwriter and entrepreneur. Some bonuses can be unlocked with interesting utility, such as the ability to call one of the campaign celebrities.

Guests can choose from three Keep It Real Meal Boxes curated by Nelly and Anitta. These boxes are available at participating U.S. Burger King locations, while supplies last.” The announcement explained. “Guests can scan the QR code of an artist’s Real Meal Box to receive one of three variants of one of three collectible NFT games pieces. Guests complete the artist’s set when they’ve collected the same variation of each collectible NFT game piece.” The announcement further added:

Once a set is complete, guests will be programmatically granted a 4th reward-based NFT, which awards prizes ranging from 3D BK digital collectibles, Whopper sandwiches for a year, autographed swag, or even a call with one of the artists.

Burger King is one of many well-known brand names that has delved into the non-fungible token (NFT) industry and cryptocurrency products in general. Snickers, Milky Way and Arizona Iced Tea are just a few of the brands that have begun to experiment with blockchain ideas.

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