On October 8, the leading California-based talent agency Creative Artists Agency announced it has inked a deal with the infamous non-fungible token (NFT) asset collector known as “0xb1.” The influential talent agency aims to help the pseudonymous 0xb1 monetize the vast NFT collection and bolster “blue-chip brands looking to enter the NFT space.”

0xb1 Partners With Creative Artists Agency to Bolster ‘Advisory Partnerships’

This week the well known talent agency based in Los Angeles, Creative Artists Agency (CAA), revealed it has partnered with a crypto NFT whale called “0xb1.” The character has a Twitter profile and 53,000 followers after joining the social media platform in November 2020. On Friday, CAA told The Hollywood Reporter that it has signed a deal with the pseudonymous 0xb1 and it aims to help “monetize their collection of NFTs through licensing and brand partnerships.”

Super proud to be a part of the CAA family! Will work hard to bring open license NFT brands & properties mainstream starting with @BoredApeYC @coolcatsnft @spunksnft ! https://t.co/hopvjMVsEl

— 0xb1 (@0x_b1) October 8, 2021

0xb1 has been an avid collector of NFTs and the address once housed a large number of very expensive NFTs. 0xb1 collects NFT collections like Cool Cats, Bored Ape Yacht Club (BAYC), and Mutant Ape Yacht Club (MAYC), among a number of individual NFTs as well. In order to help 0xb1, the talent agency CAA will facilitate “advisory partnerships.” Using the social media account on Twitter, 0xb1 confirmed that it had partnered with the Los Angeles-based firm. CAA also inked a deal with the BAYC’s Jenkins The Valet on September 22.

Licensing intellectual properties in relation to the most popular non-fungible token assets (NFTs) and collectibles has been a big trend these days. On September 1, Bitcoin.com News reported on the talent giant United Talent Agency (UTA) signing a deal with the prominent NFT projects Cryptopunks, Autoglyphs, and Meebits. The NFT collector is a giant whale. Onchain sleuths have been closely following its onchain movements, NFT purchases and other details for quite some time.

Onchain sleuths Follow 0xb1’s Movements and NFT Buys

For instance, Decentral Station’s Twitter account noted that it might not be an individual, but a fund. “First thought [that] occurred to my mind is [that] this is definitely not an individual,” Decentral Station said. “Probably a Fund. Manpower is required to manage 9 digits. [I] attempted to determine the origin. 0xb1 was funded initially with 1 ETH and 235,000 LINK from Celsius wallet.” Decentral Station gives an excellent analysis of 0xb1’s onchain movements as does Nick Chong on January 3, 2021. Chong stated:

By far, one of the most interesting ethereum addresses I’ve seen is @0x_b1. It’s quite an interesting social experiment as well – a $300m whale starting a Twitter account for fun. See their bio.

Then months later on September 27, 0xb1 addressed some of the speculation behind the account. Last month, 0xb1 wrote “Greetings Metaverse”

” The @0x_b1 team wanted to address some of the speculation surrounding this account and its origins. We are unable to divulge too much but would like to introduce ourself. We previously managed the funds held in the 0xb1 address in 2020 till May 2021, but have since escaped that relationship & no longer have any association with those funds or the organization(s) from whence they came. “The team behind this Twitter has always been the same.”

Soon we will become MORE active again – not as a fund per se, but as a team of crypto natives and technologist degens committed to the ethos, the culture and future of the decentralized economy. We will soon announce a new defi primitive the team has been working on [for] for the past six months. Fodl Finance @fodlfi is the first on-chain primitive that can be used to leverage longs/shorts without funding rates. We will be sharing more information soon.

NFT deals among talent giants and collections such as the Cryptopunks or Autoglyphs, Meebits and 0xb1’s latest signing, clearly show that intellectual property tethered with the most popular NFTs around the globe are becoming more commonplace in crypto. Last April, an astronaut NFT character called Aku created by Micah Johnson “optioned for TV and film projects by Anonymous Content and Permanent Content, a joint venture of Shawn Mendes and his manager, Andrew Gertler,” according to Variety’s Todd Spangler.

What do you think about Creative Artists Agency inking a deal with the pseudonymous NFT whale known as 0xb1? Please comment below to let us know your thoughts on this topic.

Image Credits: Shutterstock, Pixabay, Wiki Commons, CAA, Twitter, MAYC, BAYC,

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