Nike is an American multinational footwear and sportswear giant. It is about to enter the metaverse and the world non-fungible token technology (NFT). Reports show Nike has a few employees “thinking about the metaverse” and a 2019 patent for “cryptokicks” indicates Nike has been preparing to use NFTs for quite some time.

Nike’s Well-Known Trademarks, and ‘Downloadable Virtual Goods ‘

Several reports indicate that Nike (NYSE:NKE) is getting ready to step into the non-fungible technology realm and the footwear corporation may have been preparing to do so for a while now. The senior correspondent at Business Insider’s (BI) retail desk, Matthew Kish, explains in a recent analysis that “Nike is going all in on its metaverse play.” The report discusses Nike’s recent U.S. Patent and Trademark Office filing published this week.

A number of well-known trademarks Nike owns were also included such as the “Just Do It” tagline, its SNKRS logo, the Air Jordan “Jumpman,” and the Nike swoosh. These trademarks can all be used to create “downloadable virtual goods” – i.e. computer programs that feature footwear, clothing and headwear as well as bags, bags, backpacks and sports equipment.

Nike Employees Prep for the ‘Metaverse’

Kish details that on the careers web portal Linkedin, one Nike employee explains in his job description that it includes “thinking about the metaverse.” According to the senior BI correspondent, “several Nike employees also now have ‘metaverse’ in their job descriptions.” Moreover, Nike has two job listings published last month indicating the firm is looking for virtual footwear and virtual material designers.

A report stemming from CNBC details that the firm is also waiting for confirmation on a patent called “Cryptokicks.” Despite all the speculation about what Nike is doing, the multinational footwear and sports apparel giant has not yet specified any official NFT plans. The world’s largest supplier of athletic shoes was ranked 89th in the Fortune 500 list in 2018 and last year amid the pandemic, Nike raked in $37. 40 billion in revenue.

What do you think about Nike preparing for the metaverse and possibly NFTs? Please share your thoughts on this topic in the comments below.

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