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Millions of customers dining at 500 restaurants across the U.S. will soon be able to earn bitcoin points, thanks to a partnership between restaurant giant Landry’s and New York Digital Investment Group (NYDIG). Landry’s also announced that it will purchase bitcoin to supplement its treasury. “We view bitcoin as a good choice for a portion of our own treasury, so we want to offer that choice to our customers as well.”

Earning Bitcoin Points While Eating at 500 Restaurants

Restaurant major Landry’s announced Tuesday that it has partnered with New York Digital Investment Group, NYDIG (NYDIG), “to power a Bitcoin loyalty rewards program for millions of Landry’s customers — Landry’s Select Club.” NYDIG, Stone Ridge Asset Management’s bitcoin investment arm.

The announcement details are

This partnership will allow Landry’s Select Club members to earn bitcoin points when dining at any of its 500 locations nationwide.

“The Landry’s Select Club program currently offers one point back for every $1 spent, with 250 points translating to a $25 reward,” the company detailed.

The restaurant company told CNBC it plans to launch the new bitcoin program in time for Thanksgiving. It will then be made available to its loyalty program members, which numbers 3.2 million.

“Customers that opt in to the new bitcoin loyalty program can receive points that track the value of bitcoin and can be redeemed in $25 reward increments based on the market price of bitcoin at the time they redeem.” the company explained. All bitcoin loyalty points can only be used for Landry’s Select Club rewards. They cannot be transferred outside of Landry’s Select Club .

Landry’s operates more than 500 high-end and casual dining establishments, including more than 60 award-winning brands. Landry’s Seafood and Bubba Gump Shrimp Co. are some of the most well-known Landry’s restaurants.

Landry’s stated that it will support the program by investing in bitcoin via NYDIG’s institutional-grade custody system.

Beyond managing the program, Landry’s also announced its intention to hold a portion of its treasury reserves in bitcoin through NYDIG.

Trey Zeluff is the director of Landry’s digital asset strategy. He stated: “We see bitcoin as a great choice for a part of our own Treasury, so we want that choice to be available to our customers .”

What do you think about Landry’s bitcoin points program and its plan to hold a portion of its treasury reserves in BTC? Please leave your comments below.

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