It has been less than one year since NBA Top Shot was introduced to the world of NFTs by many sports fans. Now, the NFL is looking for a similar arrangement. The league announced a partnership in September with Dapper Labs, the company that runs Top Shot. Now we know the name and address of the service that will distribute video highlights clips that form the “Moments” which become NFTs: NFL All Day.

This effort is distinct from the Ticketmaster-powered NFL NFTs that are tied to select games this season (like the Lions’ annual Thanksgiving performance on national TV ),), but launching branding now doesn’t feel like a coincidence. On Thursday, there will be many blockchain- and NFT-related discussions amongst relatives. This is in addition to the NFL promotions and the Macy’s parade.

NFL All Day uses the Dapper Labs Blockchain just like Top Shot. The trading and showcasing Moments will take place on the All Day platform.

NFL All Day has yet to go live, but the website that hosts its waitlist was updated , promising fans that they will be able to experience “the future fandom” through digital video collectibles. It appears that things will be similar to NBA Top Shot, based on what we can see from a thread posted to Twitter. Each Moment can be purchased in random packs, each with a different rarity. You can also find “Melts”, which combine multiple plays into one Moment.

Image: NBA Top Shot

The explosive initial popularity of Top Shot suggests the possibility there is an audience for this among the hundreds of millions of NFL fans. It’s not clear what these collectors will do with the collectibles until more features are launched. The marketplace is also growing in popularity to allow more users to discover rare items.