The German multinational corporation that crafts athletic shoes, sportswear, and accessories, Adidas AG is teaming up with the non-fungible token (NFT) brands the Bored Ape Yacht Club, and the comic series Punks Comic. Adidas announced last week that it has partnered with Coinbase. They believe the metaverse to be one of the most exciting developments in digital.

Adidas Partners With Bored Ape Yacht Club, Punks Comic, and Gmoney

Adidas wants the world to know it is entering the world of blockchain technology and metaverse collectibles in a big way. On December 2, the company’s Twitter account announced that it teamed up with the cryptocurrency investor Gmoney, the Bored Ape Yacht Club (BAYC) NFT project, and Punks Comic.

“Today, we jump into The Metaverse with [Bored Ape Yacht Club], [Gmoney] and [Punks Comic]. It’s time to enter a world of limitless possibilities,” Adidas wrote on Thursday. The tweet was liked over 8,000 times and retweeted more than 4,000 times. The tweet also leads to a web portal called Adidas Metaverse which says:

It’s happening. Adidas leads the Metaverse with Punks Comic, Gmoney and the Bored Ape Yacht Club. Let’s go.

Adidas Wallet Holds More Than $200K in NFTs, Nikeland Revealed in Roblox Metaverse

The company has also updated its Twitter profile picture with a BAYC image. Adidas purchased Bored Ape Yacht Club #8,774 which was last sold for 46 ether or $156K at the time of settlement. The BAYC features heart-shaped sunglasses, gold hoop earrings, blue fur, and a fisherman’s cap. Adidas recently tweeted that the BAYC was wearing a yellow Adidas jacket featuring the classic three-stripe design.

#NewProfilePic pic.twitter.com/Dve8TbXT9k

— adidas Originals (@adidasoriginals) December 2, 2021

The address that purchased the BAYC holds 13 different NFTs from 11 unique collections according to dappradar.com stats. If Adidas is the owner of the wallet, it also owns Punks Comic: “The Hunt for the Lost Robbies” which was purchased for 6. 95 ether. The Punks Comic and the recently purchased BAYC #8,774, are the most expensive NFTs in the wallet. The other NFTs held in the wallet that holds BAYC #8,774, are between $17 to $549 in floor value per NFT.

It is not known when the merged NFTs from Adidas and BAYC will be released and made available to the public. During last week’s reveal, Adidas detailed it was partnering with the crypto exchange giant Coinbase but also explained it was working with The Sandbox virtual blockchain world. The details of The Sandbox collaboration are still to be revealed.

Nike, the company’s main competitor, revealed that it is also focusing on the metaverse. On November 18, Nike published a blog post about “Nikeland,” which explained it has established itself in the virtual world Roblox. Nikeland is a Roblox community that aims to foster creativity and competition for all .”

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What do you think about Adidas stepping into the Metaverse in recent times? Comment below to let us know your thoughts on this topic.

Image Credits: Shutterstock, Pixabay, Wiki Commons, Nike, Adidas, Bored Ape Yacht Club, Dappradar.com,

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