On the 4th of November, one of Times Square’s Countdown screens lit up with artworks depicting five iconic sports heroes, Alexander Ovechkin and Muhammad Ali among them. Blockasset, a Solana-based platform that promotes engagement for athletes and fans through NFTs and tokens, hosted the ‘LeGENds NFT Drop.

Each NFT was drawn by Dosbrak, a world-famous artist. It was dedicated to one of five sports icons: Alexander Ovechkin(hockey), Wayne Rooney(soccer), Muhammad Ali (“boxing”), Mike Bisping (UFC) and Jonah Lomu (“rugby”). In under nine minutes, all of the items within the 10,000 generative-art collection were sold out, grossing $5 million in sales.

The drop also set a new record for Solana’s sales. This is not Blockasset’s first record: Giorgio Chiellini, an Italian soccer player, launched his “Gladiator” NFT collection earlier this year in partnership with Blockasset, breaking the ecosystem’s previous record.

Exploring New Ways of Engagement

Sports have an interactive nature. However, with numerous restrictions imposed by the COVID-19, the athletes found themselves limited in ways of interacting with their following. Blockasset’s mission is to determine the future of athlete-tofan relationships and create new channels for quality interaction in post-pandemic spaces.

Blockasset’s fan tokens and NFT holders have access to exclusive features such as athlete AMAs and meet-and-greets in person, monthly draws and merchandise, as well as a closed fan-club membership. $BLOCK, the native currency token, offers even more ways to engage with the platform and make money from it. This includes direct profits from staking and farming, as well as accessing exclusive events and NFT listing boosting.

Launchpad, community and other components are just two of the many parts of Blockasset’s ecosystem. There will be more. Blockasset plans to launch an NFT marketplace within the company, which will allow users to trade and create diversified collections as well as interact with one another.

In Q2 2022, the platform will introduce its first play-to-earn title, also powered by the $BLOCK token. It’s expected that more people will flock to the platform because of its variety of missions and challenges.

Bringing Branded NFT Collections to the Market

The world of brands and sports clubs is fiercely competitive. Blockasset platform also allows any player in the sector, whether they are a company or an individual, to create their own NFT collections. These NFT collections will fit right in the Blockasset platform’s larger narrative, much like how DeFi, P2E and L2 solutions have won from the composable nature blockchain.

This opportunity will allow more industry participants to use NFTs to generate new streams of income in shifting economic conditions. It also allows them to engage their communities and gain new followers. Blockasset’s unique proposition will be a strong one, thanks to its high-quality audience.

Sports is all about fair fights and honest efforts. It’s encouraging to see that decentralization gives power back to the people who are actually out there in the field, in rain or snow, mornings or evenings. Blockasset is a strong first-mover because of its engaged community and thought-through tokenomics.

To learn more about Blockasset, visit the website & the social media channels.

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