The Associated Press , and AP , have announced they are creating a marketplace to sell NFTs from the work of their photojournalists in collaboration with Xooa. It describes its venture into NFTs as a way to allow collectors to “purchase award-winning contemporary or historic photojournalism from the news agency” and claims that virtual tokens will be available at “broad, inclusive price points” (though it is hard to predict what prices resellers will desire on the marketplace).

The news outlet claims its system will use the “environmentally-friendly” Polygon blockchain. It also says that NFTs will include a rich set “of original metadata” to show buyers when, where and how they were taken. It says its first collection, launching January 31st, will include NFTs featuring photos of “space, climate, war and other images to spotlights on the work of specific AP photographers.”

AP isn’t the first journalistic enterprise to use or express interest in NFTs. Quartz and The New York Times have sold copies of their articles as NFTs, and Getty Images’ CEO Craig Peters said in December that there’s “a real opportunity” for the company when it comes to NFTs. People won’t be debating about whether they want a Getty or an AP FFT anytime soon. However, the former seems to be more patient and said that he doesn’t feel the need for speeding into the space. This seems to be the biggest NFT-related effort from a major news source so far.

It does not seem that AP wants to sell its NFTs in a metaverse tie in (either as part a virtual museum or in an as decorations in an online accounting office as other media executives in music industry may be interested .). Its announcement and FAQ make no mention of the metaverse (outside of mentioning that Xooa also works with brands on “metaverse strategies” in the “About Xooa” section), and the project seems entirely aimed at collectors who want to, as the press release puts it, “seamlessly buy, sell and trade official AP digital collectibles through the marketplace.”

Buyers will be able to pay for NFTs from the market using either credit cards or Ethereum — AP says the MetaMask will be the first wallet supported but that there are plans to add support for others. You can buy NFTs from the market by creating virtual queues.

AP says that the proceeds from the NFTs’ sale will be used to fund its journalistic endeavors. It’ll also get revenue whenever they’re resold on its marketplace — the FAQ says there’s a 10 percent fee associated with reselling, and Xooa spokesperson Lauren Easton told The Verge in an email that the two companies would share that fee. (The transaction fees, or “gas” fees, that Ethereum is infamous for shouldn’t add too much to the price of sales, as they’re significantly lower on Polygon.) Easton told us that all revenue will be shared by the “photographers”, but did not specify their share.

AP says its marketplace is set to open on January 31st, but it does seem to be offering a sort of early access scheme; the landing page for the marketplace says you can get on a waitlist and that you can get “priority access” and a higher waitlist ranking if you refer others to sign up. If you’re the type of collector AP is targeting with these offerings (or you’re someone interested in how this type of marketplace will work), it’s worth doing a thorough read of the FAQ — it gets into how Xooa is planning on adding support for moving the NFTs to other marketplaces, talks about how the drops will work, and has tons of detail about the marketplace, account system, and the seller verification processes.