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Walmart is serious about the metaverse

Walmart seems to be ready for a leap in the metaverse. Recent trademark applications indicate the company is looking to establish its own NFTs and cryptocurrency, according to a report from CNBC.

The retail giant filed for several trademarks on December 30th, suggesting plans to start selling virtual goods, including electronics, toys, appliances, sporting equipment, apparel, home decor, and more, as noted by CNBC. The application mentions the possibility of selling NFTs and offering customers a digital currency. Another application describes possible “physical fitness training services” as well as classes in the field health and nutrition that could be held in AR and VR. The company filed a separate application for the right to use its logo and name in AR and VR.

As pointed out by Bloomberg, Walmart also filed trademarks for the names “Verse to Home,” “Verse to Curb,” and “Verse to Store,” a hint that Walmart may be preparing a virtual shopping experience (that hopefully doesn’t look like the one created for the company in 2017). Some of the filings can be accessed publicly on the US Patent and Trademark Office site. You can access the filings by searching for “Walmart” or “Walmart Connect” on the Trademark Electronic Search System (TESS).

“Walmart is continuously exploring how emerging technologies may shape future shopping experiences,” Walmart spokesperson Carrie McKnight told The Verge. “We don’t have any further information today but it’s worth noting that we routinely file trademark application as part of our innovation process .”

Last August, Walmart posted a job listing for a cryptocurrency product specialist, one of the first signs of Walmart’s growing interest in the metaverse. Other retailers are taking part in the metaverse movement as well, with Nike looking to cash in on NFTs and virtual sneakers, Adidas selling out of its Into the Metaverse NFT collection, and Gap offering NFTs of its hoodies.

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Florida Teens Charged in $4M Las Vegas Crypto Kidnapping

Florida teenagers are facing charges of kidnapping and stealing $4 million in cryptocurrency and non-fungible tokens. Teenagers to Be Tried As Adults Three Florida teenagers are reportedly facing charges of kidnapping and stealing $4 million in cryptocurrency and non-fungible tokens (NFTs) from a Las Vegas-based man…
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Nike is facing a lawsuit from people who bought its NFTs

Wes Davis

Wes Davis is a weekend editor who covers the latest in tech and entertainment. He has written news, reviews, and more as a tech journalist since 2020.

A group of people sued Nike this week over its decision to wind down its virtual show project RTFKT last year. The buyers of the digital assets accuse Nike of causing “the rug to be pulled out from under them,” and say they wouldn’t have bought its NFTs if they’d known they were “unregistered securities,” reports Reuters.

Filed in New York’s Eastern District, the proposed class action lawsuit seeks “unspecified damages of more than $5 million for alleged violations of New York, California, Florida and Oregon consumer protection laws.”

Nike tried to jump into the NFT game by buying RTFKT in 2021. But, like Starbucks Odyssey, it never quite worked out and the company abandoned the idea, announcing in December via the RTFKT X account that it planned to “wind down RTFKT operations” by the end of January this year.

Since then, RTFKT has seemingly been maintained by a single person named Samuel Cardillo, who spent Thursday posting through the sudden disappearance (and later reappearance) of artwork for its CloneX NFTs project.

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Report: SEC Concludes Opensea Probe, Drops Enforcement Threat Over NFTs

The U.S. Securities and Exchange Commission (SEC) has reportedly ended its investigation into Opensea and will not pursue enforcement action against the non-fungible token (NFT) marketplace over allegations that its NFTs constituted unregistered securities, the company confirmed to Bloomberg this week. Following Coinbase, SEC Ends OpenSea Investigation Under Trump’s Regulatory Climate Opensea…
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