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Walmart is serious about the metaverse

Walmart seems to be ready for a leap in the metaverse. Recent trademark applications indicate the company is looking to establish its own NFTs and cryptocurrency, according to a report from CNBC.

The retail giant filed for several trademarks on December 30th, suggesting plans to start selling virtual goods, including electronics, toys, appliances, sporting equipment, apparel, home decor, and more, as noted by CNBC. The application mentions the possibility of selling NFTs and offering customers a digital currency. Another application describes possible “physical fitness training services” as well as classes in the field health and nutrition that could be held in AR and VR. The company filed a separate application for the right to use its logo and name in AR and VR.

As pointed out by Bloomberg, Walmart also filed trademarks for the names “Verse to Home,” “Verse to Curb,” and “Verse to Store,” a hint that Walmart may be preparing a virtual shopping experience (that hopefully doesn’t look like the one created for the company in 2017). Some of the filings can be accessed publicly on the US Patent and Trademark Office site. You can access the filings by searching for “Walmart” or “Walmart Connect” on the Trademark Electronic Search System (TESS).

“Walmart is continuously exploring how emerging technologies may shape future shopping experiences,” Walmart spokesperson Carrie McKnight told The Verge. “We don’t have any further information today but it’s worth noting that we routinely file trademark application as part of our innovation process .”

Last August, Walmart posted a job listing for a cryptocurrency product specialist, one of the first signs of Walmart’s growing interest in the metaverse. Other retailers are taking part in the metaverse movement as well, with Nike looking to cash in on NFTs and virtual sneakers, Adidas selling out of its Into the Metaverse NFT collection, and Gap offering NFTs of its hoodies.

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NFTs Enrich Gaming Communities, Drive Stronger Engagement, Says Gaming Veteran

According to Luke Paglia, the COO at AGMI Studios, while traditional non-fungible token (NFT) art has lacked real utility, which explains its declining popularity, NFTs still have an important role to play in the gaming industry. To back this assertion, Paglia cites game developers’ use of NFTs “to innovate and bring new forms of value [……
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Futurama’s new season struggles to make NFTs and AI funny

It only takes a few minutes before Futurama’s new season starts explaining non-fungible tokens, or NFTs, a concept most people probably haven’t thought about for more than a year.

Despite being set in the far future, Futurama has always been comfortable commenting on modern life. There have been episodes about smartphones and 3D printers that use sci-fi nonsense to complicate the concepts in a way that makes them funny. That has largely continued to be true over many years (and cancellations). But in its Hulu revival last year, the show really started to mess up the balance, and its topical jokes began to overshadow the sci-fi gags. The upcoming 12th season struggles even more to find a Futurama-style twist on absurd ripped-from-the-headlines storylines about NFTs and AI. It makes for an uneven season that often feels like it’s missing what originally made the show so special.

The NFTs are the most egregious example, and they also happen to be featured heavily in the debut episode, which makes for a terrible first impression. The convoluted plot involves Bender selling a CryptoPunks-style collection to make a quick buck, which somehow leads him on a quest to discover his origins in Mexico. Meanwhile, the rest of the Planet Express crew attempts a heist to liberate Bender’s NFT collection from an art museum, only to be thwarted by the complexities of the blockchain and digital ledgers.

The problem is that these aren’t some sort of quirky Futurama take on NFTs — they’re just regular NFTs as we know them now, terrible art connected to a digital receipt. The episode spends an annoyingly large part of its runtime explaining the concept — which, to be fair, is hard to do succinctly — without offering much by the way of jokes or commentary. It just assumes NFTs in and of themselves are enough to make people laugh.

More than a decade ago, when we all thought Futurama was really over for good, executive producer and head writer David X. Cohen explained to me how the show was able to successfully translate modern problems into its retrofuturistic world. “We always like it when the real world gives us ideas for episodes,” he said. “Setting the show 1,000 years in the future does not mean you’re not going to comment on society today, it just makes it one step removed.” As the NFT episode proves, it’s that “one step removed” part that’s so important. Without it, the episode is a bunch of dull jokes that are also painfully dated.

I’ve seen the first six episodes of the season (there will be 10 in total), and things fare slightly better later on. There’s a Squid Game spoof that explores Fry’s childhood through some kind of bizarre time travel and a fast-fashion episode that turns Cara Delevingne into Frankenstein’s monster and the professor into a style icon. I wouldn’t say these are examples of Futurama at its best — the jokes are hit or miss, and most are lacking the heart that keeps the show grounded. But they at least understand Futurama’s original premise: using this weirdo future as a lens to exaggerate modern issues.

This is less true in the most unoriginal episode of the bunch, when the show turns an AI chatbot into Leela’s jealous friend. It’s just about every AI movie trope rolled into 20 minutes of animation. It’s also pretty weird to tackle AI as a new thing at all given Futurama is swarming with sentient robots.

Maybe there’s more heart and wit in the later episodes, as Hulu does promise the season will explore “the next chapter in Fry and Leela’s fateful, time-twisted romance.” But from what I’ve seen, the balance is too far askew. There’s too much focus on being topical and not enough on the oddball humor, long-running characters, and warmth that has made it all work so well before. Like the rest of the world, Futurama should’ve left NFTs in the past.

Futurama season 12 starts streaming on Hulu on July 29th.

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Trump Reaffirms Support for Crypto, Plans to Launch 4th NFT Collection

Former U.S. President and presidential candidate Donald Trump has reaffirmed his support for cryptocurrency, emphasizing: “If we don’t do it, China is going to pick it up” and dominate the industry. He revealed that he will launch another non-fungible token (NFT) collection. He stressed that almost all of his previous NFTs were paid in crypto…
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