The National Football League (NFL), an American football league, has announced that it will give virtual commemorative tickets to fans in the form non-fungible tokens NFTs for the Super Bowl LVI in Los Angeles. The NFL has partnered with Ticketmaster to issue the commemorative NFT tickets allowing fans to hold “a digital keepsake from their Super Bowl experience.”

NFL & Ticketmaster to Offer Super Bowl LVI Attendees NFT tickets

On February 2, 2022, the NFL and the world’s largest ticket marketplace Ticketmaster Entertainment announced the organizations have collaborated in order to issue non-fungible tokens (NFTs) for the upcoming Super Bowl. This collaboration will use blockchain technology to allow fans to remember Super Bowl LVII in Los Angeles for all time. The Super Bowl will take place on February 13, 2022, and the football game will be between the Rams and the Bengals. Super Bowl LVI will mark the first time that the two teams have met for the league championship.

The NFL has announced that every Super Bowl LVI NFT fan will receive commemorative tickets from Ticketmaster. The press release states that the NFTs will be customized with customizations like the owner’s section, row, or seat. Bobby Gallo, NFL’s SVP for Club Business Development, stated during the announcement that there was already interest in non-fungible tokens that are NFL-centric.

” We first offered virtual commemorative tickets NFTs to fans during regular season,” Gallo stated in a statement. “We witnessed great success with this unique fan experience, which gave the momentum to continue the program throughout the postseason in Los Angeles,” Gallo said.

Collecting ticket stubs has always been something our fans love to do, especially for the season’s biggest game and offering customized Super Bowl NFTs allows us to enhance the gameday experience, while also enabling us to further evaluate the NFT space for future ticketing and event engagement opportunities.

Seven Historic Non-Following Teams to Be Sold, Team Specific and Final NFT to be Released

The NFL follows the slew of well known brands and organizations that are experimenting with NFT technology with companies such as Adidas, Nike, Sports Illustrated, Playboy, Gamestop, Ubisoft, Konami, Samsung, UFC, Fox Entertainment, Mastercard, Visa, the Associated Press, and Sega. The NFL’s commemorative tickets are similar to the popular music and arts festival Coachella’s NFT keys, except the keys act as lifetime tickets to the festival.

In addition to the virtual commemorative NFT tickets from the NFL, the American football league plans on selling seven historical commemorative NFTs. “A new NFT will be released every day beginning on February 6 and culminate on February 13 with the release of an NFT featuring the current Super Bowl LVI ticket artwork designed by a local Southern California artist,” the NFL detailed. The NFL stated that NFTs have been created for the Los Angeles Rams, Cincinnati Bengals, and Los Angeles Rams, and that a final NFT will be released later in the month.

What do you think about the NFL’s commemorative NFT announcement? Please comment below to let us know your thoughts on this topic.

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