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Cappasity to Present 3D NFT to E-Commerce March 2022

press release

PRESS RELEASE. Cappasity’s platform will allow retailers to create immersive NFTs easily and quickly. In the provision of NFT services, the proprietary utility token CAPP is used.

Cappasity lets companies create and deliver 3D/AR experiences to blur the line between online and in-store shopping. It’s the first solution that is scalable, flexible, and easy to adopt for complex ecommerce projects. To create a 3D View (data format created by Cappasity), and embed it in a store, it takes just 3 minutes per SKU. It also offers a 3D analytics tool that uses AI to track customer online behavior and provide the best product presentation online. Cappasity’s clients see higher conversion rates (10-30% increase), higher time on the product pages, fewer returns, and fewer customer inquiries when their products have interactive 3D images attached to them.

Last year Cappasity announced the global upgrade of its platform — “Metaverse for e-commerce”. These include AR fitting rooms for brands, stores, virtual showrooms, immersive content social networks, and many other features.

And now Cappasity is ready to present the first part of this upgrade — 3D NFT for brands. They are going to launch a demo in March 2022 followed by a webinar for the e-commerce industry.

What is the Cappasity immersive 3D NFT? This type of NFT visualization allows users to interact with digitized items like they would offline: rotate them, zoom in and examine the details. You can embed augmented reality or virtual try-on content within an NFT. This 3D NFT can create a memorable experience for product presentations, interactive exhibits, and auction houses.

NFTs are a completely new way for brands to engage with customers, target a younger, crypto-wealthy generation, and increase brand awareness. With this technology, retailers can reward loyal customers with NFT airdrops and build a fan base based on NFT purchases. They can also sell NFTs that unlock exclusive content. Dolce & Gabbana and Prada, Clinique as well as Nike and Adidas, have launched their first NFT projects. The technology isn’t yet able to allow brands to integrate interactive content that customers can view and interact with.

“Our company’s mission is to provide effective solutions that improve the visualization of items and blur the line between online and offline. We constantly refine the Cappasity platform and can’t wait for the release of the update that will allow brands to create NFTs with photorealistic visualization of items,” comments Kosta Popov, Cappasity CEO.

To get updates on the Cappasity metaverse for e-commerce, subscribe for Cappasity’s news:

About Cappasity

Cappasity is a comprehensive solution for the interactive visualization of products in 3D, creating an immersive shopping experience for e-commerce. Among Cappasity clients are brands such as YSL, LFCorp, Samsonite, ba&sh, Polene and many more. In December 2021, 12.7 million unique visitors interacted with Cappasity 3D/AR content and the Cappasity platform processed 282 million requests from companies’ websites.

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