Payments giant Mastercard is expanding its payments-focused consulting service to include cryptocurrency. It covers “a range of digital currency capabilities, from early-stage education, risk assessments, and bank-wide crypto and NFT strategy development to crypto cards and the design of crypto loyalty programs.”

Mastercard’s Crypto Consulting Service

Mastercard has announced Tuesday that it will expand its payments-focused consulting services. The company also announced a new practice that is dedicated to digital currencies and cryptography.

The payments giant explained that it helps banks adopt digital currencies.

Mastercard’s consulting efforts with banks and merchants cover a range of digital currency capabilities, from early-stage education, risk assessments and bank-wide crypto and NFT strategy development to crypto cards and the design of crypto loyalty programs.

“Mastercard curated partnerships that offer best-of breed solutions in cryptocurrency,” said the company.

Moreover, the payments company has “helped fintechs expand into other markets, working through go to-market planning & commercialization strategies .”

Mastercard began bringing crypto onto its network in February last year. The company is focusing on developing products and services around cryptocurrencies, stablecoins, and central bank digital currencies (CBDCs).

In January, Mastercard partnered with cryptocurrency exchange Coinbase to make non-fungible tokens (NFTs) more accessible to everyone. Customers will be able use their Mastercard cards for purchases on Coinbase’s NFT marketplace.

What do you think about Mastercard’s crypto efforts? Comment below.

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