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Mastercard Adds Crypto Consulting Service to Latest Effort To Boost Cryptocurrency Adoption

Mastercard Adds Crypto Consulting Service in Latest Effort to Boost Cryptocurrency Adoption

Payments giant Mastercard is expanding its payments-focused consulting service to include cryptocurrency. It covers “a range of digital currency capabilities, from early-stage education, risk assessments, and bank-wide crypto and NFT strategy development to crypto cards and the design of crypto loyalty programs.”

Mastercard’s Crypto Consulting Service

Mastercard has announced Tuesday that it will expand its payments-focused consulting services. The company also announced a new practice that is dedicated to digital currencies and cryptography.

The payments giant explained that it helps banks adopt digital currencies.

Mastercard’s consulting efforts with banks and merchants cover a range of digital currency capabilities, from early-stage education, risk assessments and bank-wide crypto and NFT strategy development to crypto cards and the design of crypto loyalty programs.

“Mastercard curated partnerships that offer best-of breed solutions in cryptocurrency,” said the company.

Moreover, the payments company has “helped fintechs expand into other markets, working through go to-market planning & commercialization strategies .”

Mastercard began bringing crypto onto its network in February last year. The company is focusing on developing products and services around cryptocurrencies, stablecoins, and central bank digital currencies (CBDCs).

In January, Mastercard partnered with cryptocurrency exchange Coinbase to make non-fungible tokens (NFTs) more accessible to everyone. Customers will be able use their Mastercard cards for purchases on Coinbase’s NFT marketplace.

What do you think about Mastercard’s crypto efforts? Comment below.

Kevin Helms

A student of Austrian Economics, Kevin found Bitcoin in 2011 and has been an evangelist ever since. His interests include Bitcoin security, open source systems, network effects, and the intersection of cryptography and economics.

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Nike is facing a lawsuit from people who bought its NFTs

Wes Davis

Wes Davis is a weekend editor who covers the latest in tech and entertainment. He has written news, reviews, and more as a tech journalist since 2020.

A group of people sued Nike this week over its decision to wind down its virtual show project RTFKT last year. The buyers of the digital assets accuse Nike of causing “the rug to be pulled out from under them,” and say they wouldn’t have bought its NFTs if they’d known they were “unregistered securities,” reports Reuters.

Filed in New York’s Eastern District, the proposed class action lawsuit seeks “unspecified damages of more than $5 million for alleged violations of New York, California, Florida and Oregon consumer protection laws.”

Nike tried to jump into the NFT game by buying RTFKT in 2021. But, like Starbucks Odyssey, it never quite worked out and the company abandoned the idea, announcing in December via the RTFKT X account that it planned to “wind down RTFKT operations” by the end of January this year.

Since then, RTFKT has seemingly been maintained by a single person named Samuel Cardillo, who spent Thursday posting through the sudden disappearance (and later reappearance) of artwork for its CloneX NFTs project.

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