Shake Shack, an American fast-food chain, is offering bitcoin rewards to customers who use Cash App’s debit payment rail, Cash Card. According to Shake Shack, participants will get 15% of their purchase back in the form of bitcoin, and the crypto promotion will last until mid-March.

Shake Shack Experiments With Bitcoin Trial to Lure Millennial and Gen Z Customers

The fast-food restaurant chain Shake Shack is experimenting with cryptocurrency rewards as the company has partnered with Block Inc. in order to give away bitcoin (BTC). The announcement stems from a Wall Street Journal (WSJ) report authored by Ann-Marie Alcantara and Shake Shack explained the move is meant to lure younger customers.

Executives at the burger chain told Alcantara that while it’s looking to attract millennial and Gen Z-age customers, Shake Shack is also “interested in more cryptocurrency options.” The offer will give Shake Shack consumers the ability to receive 15% of their purchase back, but paid in bitcoin. Essentially, customers need to leverage Block’s Cash Card and Cash Boost system in order to get the BTC reward.

Jay Livingston was Shake Shack’s chief market officer. He said that there hasn’t been a demand for cryptocurrency payments at the fast-food chain. Livingston stated that the experiment with Block’s Cash App was a good way for the restaurant to decide whether it should accept digital assets.

” We always try to bet on things that will truly be meaningful, and not waste resources trying to find the ones that will,” Livingston explained to Alcantara. It would be very difficult to get people to use crypto if we started accepting it at our kiosk. Cash App has been promoting it so you’ll get more people who want it.

Shake Shack is not the first to test the waters with crypto solutions as Burger King (BK) and Robinhood gave a single dogecoin (DOGE) reward to BK consumers for spending $5. Robinhood and BK also distributed 20 bitcoin and 200 ether during the rewards event timeline.

McDonald’s has yet to trial crypto payments but the fast-food giant has been testing non-fungible token (NFT) technology. For instance, McDonald’s introduced the cult-classic “McRib” NFT collectible last November, and McDonald’s France tweeted out images of NFTs in April.

What do you think about Shake Shack experimenting with cryptocurrency rewards? Please comment below to let us know your thoughts on this topic.

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