On March 15, the American fantasy sports contest and betting company Draftkings announced the company’s first in-house digital collectibles campaign called the “Primetime NFT Series.” The first Draftkings’ NFT series drop will be the “2022 College Hoops Collection” launched in unison with the single-elimination college basketball tournament known as NCAA’s March Madness.

Draftkings to Drop First In-House NFT Collection

In July 2021, the fantasy sports firm Draftkings (Nasdaq: DKNG) revealed a strategic partnership with the Super Bowl champion Tom Brady’s Autograph NFT platform and with the entertainment firm Lionsgate. During the partnership announcement, Draftkings announced the launch of its own digital collectibles market that will offer NFT drops and secondary-market transactions. The firm’s first digital collectibles campaign, the “Primetime NFT Series”, will feature NFTs featuring college basketball players and moments.

The series will be called the “2022 College Hoops Collection” and avid collectors will be rewarded for their NFT patronage. After the NCAA championship game, collectors who have acquired all eight Draftkings NFTs will receive a ninth commemorative NFT via an airdrop. Draftkings’ press release states that this airdrop will give collectors priority access for the next Primetime NFT Series Drop. These drops will grant collectors specific site credits, called DK Dollars.

“With every drop, collectors are eligible to receive DK dollars, which are site credits that can used for gaming across all areas of Draftkings’ digital entertainment and gaming ecosystem like sportsbook, daily fantasy, and sportsbook. “Eligible holders can use their 2022 College Hoops Collection NFT rewards to place bets and enter pools, brackets, or fantasy contests as all the buzzer-beaters and Cinderella stories unfold this season.”

According to Draftkings, the new “2022 College Hoops Collection” series will also feature an exclusive one-of-one (1/1) edition of all eight collectibles. These NFTs will be available for auction via Draftkings Marketplace. Matt Kalish, cofounder and president, Draftkings North America, stated in a statement that Draftkings was already deeply embedded in the most important moments in sports. The new Primetime NFT Series will drive engagement and also provide rewards that bridge to our gaming offerings.

What do you think about the fantasy sports contest and betting company Draftkings NFT launch announcement? Please comment below to let us know your thoughts on this topic.

Image Credits: Shutterstock, Pixabay, Wiki Commons, Draftkings

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