Today CoinSmart is a cryptocurrency trading platform, with its headquarters in Toronto. It is one of very few Canadian regulated crypto trading platforms. CoinSmart is the only fully regulated and publicly traded crypto trading platform in Canada. They are licensed to operate by the Ontario Securities Commission and other Canadian regulatory agencies.

CoinSmart also received marketplace registrations in Canada. This allows Canadians to purchase and sell crypto securely and directly on a regulated platform. CoinSmart’s mission, to make crypto available to everyone, is simple. They do this by simplifying the user experience, obtaining the right regulatory licensing to operate safely and securely, providing learning tools and handy crypto guides on the GetSmart hub as well as supporting our customers with 24/7 omnichannel support.

What have been the driving forces to choose to work with the CHL as opposed to other sectors or organizations?

The CHL’s geographic target and presence are in line with ours. We wanted to partner with a sporting organisation that had a broad reach across Canada. Not just one city or province. CHL’s community-oriented approach is another reason we chose it. This aligns with our brand values, being Canadian-focused and accessible. Finally, the sporting industry is highly competitive and is an exciting market to be in. Our crypto trading platforms thrive on volatility so we anticipate a strong synergy between crypto enthusiasts and sports fans.

Elaborate on what your partnership with CHL will look like; how will it benefit players and supporters alike, and what can we expect to see from this collaboration? How about the local community?

CoinSmart, just like the CHL is proudly Canadian. We want to tap into hockey’s sportsmanship spirit and educate fans about crypto trading over the course of the multi-season partnership. Crypto and sports have a long-standing global relationship. This will be done by engaging fans with giveaways, content marketing, and brand awareness. We love to encourage pride in the local community.

Sport partnerships in crypto have been on the rise recently. Are you looking to expand your reach in this industry by acquiring more advertising and partnerships?

This is something that we are currently considering. But, there will eventually be saturation in crypto as virtually every league or franchise will have a sponsor. We are closely monitoring the situation and will keep our viewers informed about any future collaborations or partnerships.

You state that it is your mission to make crypto more accessible and educate the public about the subject. Do you see a connection between this ideology and your decision to work with CHL (which is made up of students)?

While most of the players are young, the majority of the fans are slightly more senior. We want to inform younger people about crypto early so they can choose CoinSmart when they’re ready and have the income to invest.

You speak of exciting promotions being scheduled, any details you can provide at this time?

We’re going to launch CryptoSpin very soon. This is a new crypto game within the CHL app, which allows users to spin for a chance at winning weekly, monthly, and a grand prizes. The weekly and monthly prizes are $250, and $1000, respectively. The grand prize is 1 Bitcoin at the end. We’ll also give $30 to all CHL fans in Bitcoin throughout the duration of this partnership for those who register with CoinSmart and make their first $100 deposits.

Can you comment on the regulatory climate? While your company is registered with Ontario Securities Commission, competitors like Crypto.com aren’t. Crypto.com can still flex its financial muscles by securing partnership deals with the Montreal Canadiens. It seems that large, unregulated players (again Crypto.com), score deals with PSG as well as the naming rights for the LA Lakers’ home.

Ligas and franchises that partner with unregulated exchanges pose a risk, in our view. Companies like Crypto.com could not be welcome in the areas they currently sponsor teams. This puts pressure on their partnerships. FTX and Binance are two examples. They had to flee Ontario because they hadn’t been granted a regulated status. It is essential that advertising in any regulated environment is monitored and saved for those who comply. Non-regulated businesses that are not permitted to operate in the area should not be allowed to advertise. It is about creating an equitable and balanced playing field. This applies not only to crypto but also to regulated industries.

Where do you see crypto and sport go in the short-term as well as long-term future? Where would CoinSmart fit in? I.e. I.e., more sponsorships, the launch of sport-specific tokens and involvement of NFTs, etc.

We expect more sponsorships until the market reaches saturation. NFTs will be the new trading card. This is something that we already see in sporting ecosystems. The possibility of enabling cryptocurrency payments for merchandise, tickets, and other items is another exciting area. We at CoinSmart are always on the lookout for new opportunities.