World Wrestling Entertainment, Inc., also known as WWE, has entered into a long-term partnership agreement with Fanatics, a global digital sports platform. The deal stipulates that Fanatics will collaborate with WWE in various ventures, including officially licensed merchandise, trading card, and non-fungible tokens.

WWE partners with Fanatics. Wrestling Entertainment Firm Candy Digital

will work with them.

WWE has its eyes on non-fungible token (NFT) sales and on March 28, the company signed a long-term deal with the digital sports platform Fanatics. Michael Rubin is the company’s leader. It offers licensed merchandise through Fanatics Commerce, collectibles and NFTs through Candy Digital.

WWE will be working with Fanatics Commerce and Fanatics Collectibles to offer a variety of products for its customers. Vince McMahon (WWE CEO) stated that Fanatics is an industry leader and Michael Rubin a visionary. McMahon said, “We believe that this multi-platform partnership will establish a new standard in WWE e-commerce and apparel, as well as provide our fans worldwide with more opportunities than ever before to engage with WWE and our stars.”

The partnership with Fanatics Candy Digital isn’t the first WWE venture into NFT. Last October, WWE announced a long-term deal with Fox Entertainment and Bento Box Entertainment (BBE). According to Fox Entertainment and BBE, the multi-year deal was expected. WWE NFTs will be issued by Eluvio’s Blockchain Technology. Candy Digital will be joining the WWE’s token tech non-fungible partners.

“Fanatics announced that Candy Digital, the next-generation digital collectibles company and one of WWE’s primary NFT partner companies, would be joining the agreement. “Candy’s digital artists, technologists, and designers will curate and create a full range high-quality trading cards NFTs featuring WWE’s greatest moments and stars.” Michael Rubin, CEO of Fanatics, said that Candy’s team is the perfect match for the new global digital sports platform.

“WWE has been a beloved sports and entertainment property. It made sense to activate many components of our Fanatics global platform in order to create an all-in fan experience. Rubin noted. We’ll offer a wide range of services to help WWE’s passionate fan celebrate their favorite stars, marquee events and the WWE brand .”

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What do you think about WWE partnering with Fanatics and becoming an NFT partner with Candy Digital? Comment below to let us know your thoughts on this topic.

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