Mastercard has filed 15 trademark applications covering a wide range of services relating to the metaverse and non-fungible tokens (NFTs). Mastercard stated that they are always looking for new and innovative ways to offer customers and cardholders unique experiences.
Mastercard’s NFT, Metaverse Trademark Applications
Payments giant Mastercard filed 15 trademark applications with the United States Patent and Trademark Office (USPTO) last week covering a wide range of products and services relating to non-fungible tokens and the metaverse.
Mike Kondoudis is a USPTO-licensed trademark lawyer. He noted that the trademark applications were for Mastercard, Priceless and Mastercard’s Circles logo. The Mastercard campaign Priceless offers cardholders everyday discounts.
Mastercard has filed trademark applications to indicate its plans for a wide variety of NFT projects such as NFT authenticated downloadable music files, marketplaces for digital goods, and NFT-backed media.
They also cover many metaverse activities, including e-commerce software that allows users to conduct electric business transactions, credit card processing and provide financial information.
The serial numbers of the 15 trademark applications are 97346112, 97346101, 97346097, 97346083, 97346070, 97346064, 97346060, 97346043, 97346041, 97346029, 97346023, 97346019, 97346012, 97346003, and 97346993.
A spokesperson for Mastercard told The Insider that the company is always looking for new ways to offer unique experiences to customers and cardholders.
This filing is simply part of that effort, ensuring that the trademark protection for our brand carries through to any potential use in the metaverse uninterrupted.
A growing number of large corporations are making a similar move. These include Meta (formerly Facebook), Mcdonald’s and Burger King as well as Panera Bread and Panda Express.
Last month, Citi predicted that the metaverse could be a $13 trillion opportunity with five billion users by the year 2030. Global investment bank Goldman Sachs believes that the metaverse is an $8 trillion opportunity. Recently, megabanks JPMorgan and HSBC established a presence in the metaverse.
What do you think about Mastercard’s 15 trademark applications for NFT and metaverse products and services? Please leave your comments below.
Kevin Helms
A student of Austrian Economics, Kevin found Bitcoin in 2011 and has been an evangelist ever since. His interests include Bitcoin security, open source systems, network effects, and the intersection of cryptography and economics.
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