PRESS RELEASE. UAE – DUBAI, 14 April 2022: Renowned to be a haven of thoroughbred Arabian horses, the Al Sheikh Stud embarks on a strategic journey to accommodate the growing demand for NFTs in the industry. The Stud farm, in alliance with Finvault and Atria Holdings, is preparing its best line-up purebred Arabian Horses to be digitized.

A digital era is being created by Finvault, a Web3-based banking platform, and Atria Holdings (investors in innovative solutions), who are joining hands to create a market for NFTs for Arabian horses. This strategic alliance will be closely involved in the development of high-value NFTs to purebred Arabian horses from Al Sheikh Stud. Arabian horses are the most prestigious breed in the world, due to their unique head shape and tall carriage. They are a prized possession of breeders, race enthusiasts and discerning clients. Artists and other prestigious admirers have a special interest in them. These NFTs were created to enhance the unique investment opportunities available in the Arabian horse world.

Speaking about the new venture at Al Sheikh Stud, Mohamad Al Sheikh the founder of Al Sheikh Stud said; “While the beauty of purebred Arabian horses is admired worldwide, the digital currency revolution demands an investment option of another kind. We will be piloting the NFT to Arabian Horses in the area and hope our valued clients are as excited about this venture as we are. We will not only be developing and securing NFTs but we will also collaborate with top regional events to reach our valued clients .”

The NFTs were created to allow investors to trade Arabian horses through digital currencies. The NFTs will be valued digitally to allow for advanced uses such as simulated breeding, racing, and gaming. Finvault reserves the right to limit or reserve the NFTs’ use based on their valuation and needs.

Sharing details about the partnership, Finvault CEO, Punit Thakker said, “Finvault is delighted to be the creator in this venture with Atria Holdings as a technology partner. This NFT marketplace to sell Mohammad Al Sheikh’s famous thoroughbred Arabian horses has been a rare opportunity. We are extremely excited about it. Dubai has recently adopted its first crypto law, and established a regulatory body for virtual asset. This is an important step in the region’s journey to becoming the world’s leading virtual hub. Finvault is on a mission promote widespread adoption of blockchain technology around the globe. We are delighted to be part in such a prominent project that will help with this. The Arabian horse NFTs are just the beginning and we look forward to a long and successful partnership.”

The NFTs will likely be launched by the end of August and available to digital currency buyers around the world.

About Al Sheikh Stud

The Al Sheikh Stud is the home of the legendary Arabian thoroughbred horses. It is located in central Belgium and has an office in Dubai, UAE. Owned and established by Mohammed Al Sheikh in 2016, it has earned a favorable reputation for breeding and raising the elite Arabian thoroughbred. The stud’s professional staff and world-class facilities make it a great environment for foaling, breeding, weaning, and training horses for international championships. Al Gamra, Serenza and Equator are just a few of the many stars that have carried the stud’s flag high at the Arabian Horse World Championship. Also it’s worth mentioning that Al Sheikh Stud’s Junior COLT, D-Mezyan won Gold at the World Arabian Horse Championship 2021. The 40th edition of the international championship was held at the Salon de Cheval in the French capital, Paris.

About Atria Holdings

A UK-based investor company, Atria Holdings, is the parent of many startups and businesses such as Al Sheikh Real Estate and Al Sheikh Stud. The entity was legally formed by Mohammed Al Sheikh Suliman in 2020 to manage all businesses under one umbrella. The brand invests and stakes in innovative companies around the world and is driven to inspire social change through ideas and innovation.

About Finvault:

Finvault, a Web3 platform for banking, gives individuals and businesses complete control over their money and digital assets. It is located in a single secure vault. They bridge the gap between Traditional Finance (DeFi), and create ‘Banking 3.0’. This allows them to draw a line between DeFi and conventional banking.

www.finvault.com

Point of contact and media enquiries:

Rebecca Reid

Head Marketing at Finvault

rebecca@finvault.com

Point of contact and media enquiries:

Lina Husri

PR by Atria Holdings

lina@thinksmart.ae

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