On Thursday, Warner Bros. announced it was collaborating with the non-fungible token (NFT) focused social media platform Nifty’s and at the end of June, the two firms will launch a story-driven NFT collection called “Looney Tunes: What’s Up Block?” The upcoming NFTs will tell a unique Looney Tunes storyline and will also celebrate the character Tweety’s 80th anniversary.

Looney Tunes – What’s up Block?

A unique Looney Tunes-based blockchain program will leverage non-fungible tokens (NFTs) to tell a story, according to the American film and entertainment company Warner Bros. and the NFT-centric social media firm Nifty’s. Warner Bros. announced that it will collaborate with Nifty’s to produce a new Looney Tunes-based blockchain compilation, “Looney Tunes : What’s up Block” according to the American film and entertainment company and the NFT-centric social media firm Nifty’s.

Looney Tunes is an animated short film series that was launched by Warner Bros. in 1930. These cartoons featured animated characters such as Bugs Bunny and Porky Pig, Daffy duck, Wile E. Coyte, Road Runners, Sylvester, Tweety and Foghorn Leghorns, Marvin the Martians, and Tasmanian Devil. Warner Bros. explains that the NFT program will allow Looney Tune fans to “participate” in games and activities as the story unfolds digitally, while also earning rewards and benefits .”

Rewards and benefits include special access to Looney Tunes merchandise, access to virtual meet and greets, alongside never-before-been-seen content, and new NFT drops. Warner Bros. has been dropping a number of NFT projects in recent times including “Space Jam: A New Legacy” NFTs, Matrix-themed NFT avatars, and hybrid physical and digital DC Comics-themed NFT trading cards. The upcoming “Looney Tunes: What’s Up Block?” NFTs will also celebrate Tweety’s 80th anniversary and the popular yellow canary will be the first character featured in the NFT collection.

“Looney Tunes is a pop culture sensation, representing the golden era of animation with 80+ years of storytelling and laughs,” Josh Hackbarth, the head of NFT commercial development at Warner Bros. detailed in a statement sent to Bitcoin.com News. “From the recent success of ‘Space Jam: A New Legacy’ to the classic cartoons from the 1940s and ’50s, these beloved characters continue to spark nostalgia and excitement across all generations.” The Warner Bros. executive added:

Today, as digital engagement and technology evolves, the Looney Tunes collection will further expand the reach of the franchise, bringing fans together from around the world, offering unique experiences, community building, storytelling, and a whole new way for them to engage. And what better way to kick things off with Tweety as his 80th birthday celebrations continue.

According to the Looney Tunes NFT Twitter account, the pre-sale begins June 20 and the public sale will start the following day. The NFT platform Nifty’s features the drop on the web portal which explains a snapshot will be taken on June 15, and the reveal will take place on June 23. Warner Bros. announced that NFTs will soon be issued on the Palm blockchain network.

The third collaboration with Nifty’s, a NFT-centric social media platform, is the Looney Tunes collection. Warner Bros. also collaborated with Nifty’s NFT company on the Matrix NFTs, and Space Jam NFTs. Warner Bros.’ DC Comics-themed NFTs were created in collaboration with Immutable X, an Ethereum-based layer 2 (L2) protocol.

What do you think about the upcoming Looney Tunes NFT collection? Please comment below to let us know your thoughts on this topic.

Image Credits: Shutterstock, Pixabay, Wiki Commons

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