MTV announced Thursday that Eminem and Snoop Dogg will perform their hit song “From The D 2 the LBC”. The music video features non-fungible tokens, or NFTs, that were gathered from the Bored Ape Yacht Club collection. This is the first ever metaverse-inspired award-show performance.

MTV To Air Metaverse-Inspired Performance Featuring Hip Hop Stars Eminem & BAYC NFTs

In three days on August 28, 2022, at 8 p.m. (EST), MTV will be hosting the Video Music Awards commonly referred to as the VMAs. The award ceremony will be MTV’s 37th video award presentation since September 14, 1984.

This year’s VMAs will take place at the Prudential Center, Newark, New Jersey. They will be hosted by LL Cool J and Nicki Minaj. On August 25, MTV tweeted about a special performance from the rap stars Snoop Dogg and Eminem.

“GET REREADY… [Eminem and Snoop Dogg], will bring “From the D2 The LBC” to VMAs for a world-premiere performance,” MTV stated. The upcoming show by the rap duo is being considered the first ever metaverse-inspired award show performance. The hit single “From The D 2 The LBC” featuring the two rappers’ BAYC NTs is the highlight of the show.

Eminem owns BAYC #9,055 and Snoop Dogg owns BAYC #6,723, and both were purchased for six figures per NFT. Eminem and Snoop love NFT collecting and their high-profile NFTs are featured in animated music videos. The music video of the duo is nominated for a VMA Award.

The MTV VMAs news follows the creators of the BAYC collection Yuga Labs, co-founders Gordon Goner and Gargamel, releasing the licensing rights for Cryptopunks and Meebits owners. Yuga Labs also did the same for BAYC, Mutant Ape Yacht Club(MAYC) and Bored Ape Kennel Clubs (BAKC), NFTs.

The intellectual property gives NFT owners the right to leverage their NFTs for commercial or personal purposes like Eminem and Snoop did with BAYC #9,055 and BAYC #6,723. Just recently, Eminem published a picture of himself on Twitter hanging out in the studio with the legendary music producer Dr. Dre and Snoop.

This years’ VMAs will feature Lil Nas X, who won the video-of-the year VMA award last season. He is also up for the video-of the year award. If the artist wins again Lil Nas X would be the first VMA Award winner to win back-to-back.

Lil Na X is also interested in NFT technology and the musician was to collaborate with Tiktok to release digital artwork. Tiktok had already released NFTs with the social media influencer and pop musician Bella Poarch, alongside Grimes who managed to gather $6 million from the NFT sale.

A report published by Rolling Stone said the Tiktok NFT collaborations with famous stars were considered “a mess,” and “a complete joke.” Months ago, Eminem’s NFT collection of digital action figures and original beats made roughly $1. 78 million via a sale that occured on the Nifty Gateway NFT marketplace.

Eminem has also invested funds into Makersplace, alongside a slew of venture funds and Eminem’s friend, the CEO of Goliath Records and former president of Def Jam Recordings Paul Rosenberg.

What do you think about Eminem and Snoop performing the first-ever metaverse-inspired song at this year’s MTV VMAs? Please comment below to let us know your thoughts on this topic.

Image Credits: Shutterstock, Pixabay, Wiki Commons

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