Following the U.S. Securities and Exchange Commission (SEC) charges against the socialite Kim Kardashian for unlawfully touting the crypto asset ethereummax, the digital currency jumped 124% in value. However, the ethereummax pump was followed by a massive dump as the cryptocurrency slid 47% lower than the high it reached on October 3.
EMAX Token markets wake up from their lifeless slumber after Kardashian’s SEC charges go public
After being rather lifeless for quite some time, the crypto asset ethereummax (EMAX) saw a brief spike on Monday after the SEC charges against Kim Kardashian were released to the general public. Kardashian was fined $1. 26 million in penalties, the crypto asset she promoted in June 2021 skyrocketed 124% higher against the U.S. dollar. While the ethereummax (EMAX) pump lasted until the early morning hours on Tuesday, October 4, EMAX prices started to nosedive at 7: 10 a.m. (ET) that day.
From the coin’s highest of $0. 000000009788 it dropped more than 47% during the day on October 4. Although EMAX is slightly higher than before the pump, the bulk of the increase was erased Tuesday. Although, it is still 18.7% higher in USD value since Monday’s low before the pump. EMAX trade volume is very low, as trades during the last 24 hours equate to $97,847, and a significant share of EMAX is traded on Uniswap V2. Large amounts of EMAX trades involve swapping wrapped ethereum with WETH, and EMAX also has significant volume on Hotbit
There are currently two quadrillion coins in circulation, but prices for EMAX today are . This is 1% less than the token’s all-time high of May and EMAX is trading today for prices that are 99.1% less than the token’s all-time high recorded on May 31, 2021. EMAX rose to $0. 000000597636 per unit. EMAX’s worth has been extremely low ever since the day of last year. This was until Kardashian’s charges were made public by Gary Gensler, SEC Chair.
In conjunction with Kardashian, professional boxer Floyd Mayweather promoted EMAX along with former Boston Celtics forward Paul Pierce. Mayweather participated in the EMAX touting even though he and DJ Khaled were fined by the SEC in 2018 for unlawful initial coin offering (ICO) promotions.
At the Bitcoin 2021 conference in Miami, the crowd booed Mayweather when he appeared on stage wearing an EMAX t-shirt. After sharing a video of him dancing with exotic dancers, NBA Hall-of-Fame star Pierce expressed his love for EMAX. After being fired by ESPN in April, a month later, Pierce tweeted:
[ESPN] I don’t need you. I got [Ethereummax]. This crypto made me more money in the last month than I did with you in a whole year. TRUTH will set you free — I am my own boss. Ethereummax.org – Check it out!
Besides the SEC charges against Kardashian, the three celebrities were accused of helping EMAX pump and dump in a class-action lawsuit against the famous trio. According to the class-action, Kardashian, Pierce and Mayweather allegedly “misled” consumers who had invested in ethereummax cryptocurrency tokens during a nearly month-long “pump-and-dump” scheme.
The class action lawsuit also names
EMAX executives Giovanni Perone and Steve Gentile. Also, Justin French, an EMAX developer, was named. The 25-page lawsuit said that the celebrities leveraged their large social media followings to “instill trust” with investors. At the time of writing, 110,049 unique addresses hold EMAX and the coin has been transferred 480,893 times since the network launched.
This story contains tags
$1. 26 million, ad, advertisement, anti-touting laws, Boston Celtics, Celebrities, celebrity, Celebs, Class Action Lawsuit, crypto assets, Emax, EMAX token, ERC20, ERC20 project, ETH Max, Ethereum Max, EthereumMax, famous socialite, Floyd ‘Money’ Mayweather, Floyd Mayweather, Floyd Mayweather Jr lawsuit, Floyd Mayweather Jr., Gary Gensler, Instagram post, Kim Kardashian, Kim Kardashian class action lawsuit, Kim Kardashian cryptocurrency, Kim Kardashian EthereumMax, Paul Pierce, SEC, sec chair, Shilling Ethereum Max, Touting
What do you think about the brief EMAX pump and dump after the SEC charges against Kardashian went public? Please comment below to let us know your thoughts on this topic.
Jamie Redman
Jamie Redman, the News Lead at Bitcoin.com News, is a Florida-based financial journalist. Redman has been an active member of the cryptocurrency community since 2011. Redman is passionate about Bitcoin, open-source codes, and decentralized applications. Since September 2015, Redman has written more than 6,000 articles for Bitcoin.com News about the disruptive protocols emerging today.
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