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MEXC celebrates 10m milestone with brand color change

MEXC, a leading crypto exchange offering spot, futures, and ETF trading, among other services, recorded its ten millionth user in September 2022. Effective November 18, the platform is making a major brand color change to increase recognition of what it symbolizes, Coin Journal learned from a press release. Transition to “Ocean Blue” Following a user…


MEXC, a leading crypto exchange offering spot, futures, and ETF trading, among other services, recorded its ten millionth user in September 2022. Effective November 18, the platform is making a major brand color change to increase recognition of what it symbolizes, Coin Journal learned from a press release.

Transition to “Ocean Blue”

Following a user survey during a partial rollout in South Korea, the color will change from a forest green pallet to an ocean blue one. Why is this a concrete change? Andrew Weiner, Vice President of MEXC, stated that Korean customers showed strong support for the new brand. He explained:

Users are MEXC’s top priority. The global response to ocean blue was overwhelming positive. It is now permanent. We conducted an evaluation and surveyed users in Korea to confirm the color change. The changes were well received. MEXC is thankful for the customer insight that has a direct bearing on our image and views.

The reasoning behind the rebrand

Forests account for less than 8% of the Earth’s surface, while blue oceans cover more than 71%. Forests are fragile and limited on land, while oceans are vast and unrestricted.

Ocean Blue covers all rivers that run into the ocean. This color also reflects MEXC’s brand identity better.

Other significant upgrades

MEXC made additional important upgrades to its futures product features and trading system, ranging from small details to huge enhancements to client journeys, including things like adjusting leverage and “Lightning Close.” All these upgrades came from loyal user feedback and MEXC’s skilled team.

The core values of the crypto industry are community spirit and decentralization. This mantra has been adopted by MEXC. Mr. Weiner added:

The reason we were able to reach the highest liquidity in ETF, spot, and futures in the second half of 2022 with constant efforts is that we put our users in the forefront and presented them with our professional products and services.


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