• Lotte has tapped the Arbitrum blockchain to power its Caliverse platform.
• Caliverse aims to introduce crypto payments and on-chain gaming with ARB token support.
• Arbitrum’s 250ms block times ensure seamless performance in virtual environments.

South Korea’s Lotte Group, a leading multinational conglomerate, has partnered with Arbitrum, the largest Ethereum Layer-2 network, to power its AI-driven metaverse platform, Lotte Caliverse.

Announced during the ongoing CES 2025 in Las Vegas, this strategic collaboration aims to enhance blockchain integration within the metaverse, leveraging Arbitrum’s high-performance technology to deliver seamless virtual experiences.

Lotte Caliverse to enable crypto payments and on-chain in-game transactions

Lotte Caliverse platform, launched in 2024, serves as a hub for exploring emerging technologies like artificial intelligence, virtual reality, and blockchain. The platform offers users an immersive 3D environment where they can participate in virtual shopping, attend live concerts, play interactive games, and engage with branded content from global names like 7-Eleven and Tomorrowland.

With the integration of Arbitrum’s blockchain, Lotte Caliverse will soon enable crypto payments and on-chain in-game transactions, elevating the user experience.

Arbitrum’s industry-leading 250ms block times make it an ideal choice for powering virtual environments and gaming applications. Steven Goldfeder, CEO of Offchain Labs, the developer behind Arbitrum, described the platform as a “home ground for high-quality performance.”

The integration will not only reduce latency but also provide a user-friendly experience, setting new standards for blockchain interactions within virtual worlds.

John Park, Head of Korea at the Arbitrum Foundation, expressed pride in collaborating with Lotte, emphasizing the alignment of their shared vision for advancing blockchain-based virtual worlds.

The collaboration also solidifies Arbitrum’s position as a key player in the blockchain gaming space.

In 2024, Arbitrum experienced a 72% year-over-year growth in gaming adoption and now hosts 119 game titles and 23 gaming-focused blockchains through its Orbit stack, a customizable toolkit that allows developers to create tailored blockchain solutions, driving innovation across the ecosystem.

Bridging blockchain and retail expertise using Arbitrum

Lotte’s venture into the metaverse began in 2022, with its partnership with Arbitrum announced in 2024.

By merging blockchain efficiency with its extensive retail and entertainment portfolio, Lotte aims to redefine virtual interactivity.

As Caliverse evolves, its partnership with Arbitrum is expected to rekindle corporate interest in the metaverse, a concept that has seen fluctuating popularity in recent years.