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Visa launches Bitcoin and Crypto-enabled Cards in Latam

visa

Visa is one of the largest payments companies in the globe and has announced the launch a series crypto-enabled cards with several Fintech startups in Latam. These cards allow users to use crypto and buy crypto wherever Visa cards are accepted. They also enable them to receive crypto cash back from different fintech partners.

Visa Offers Fintech Partners with Crypto-Enabled Card

More global payment companies are interested in mixing traditional fiat payments with advanced solutions such as cryptocurrencies. Visa, one of the leading payments companies, announced last week that it launched its first crypto-enabled cards in Latam, with the idea of enabling more people to use cryptocurrencies through its payments network.

The partnership included Lemon Cash and Satoshi Tango (Argentina) and other startups such as Crypto.com, Alterbank and Zro Bank (Brazil). These cards will allow you to pay with crypto, purchase crypto via Visa-enabled outlets, and receive bitcoin cashback.

About Visa’s intention, Romina Setzer, senior vice-president of products and innovation at Visa Latin America and The Caribbean stated that

The crypto ecosystem continues to gain momentum with increased investment and consumer adoption and more crypto-enabled uses cases. We will continue to strengthen our strategy to build the future crypto and payments for customers, partners, and consumers.

Specific Partnerships

Visa indicated several instances of cooperation, mainly in the case of crypto-currency cashback for purchases. The company’s partnership with Lemon Cash allows Argentinian customers to take advantage of the aforementioned feature. Borja Martel Seward (co-founder of Lemon Cash) stated that

was the answer.

In Latin America, cryptocurrency is a practical solution to improving people’s lives. Lemon wants to help the cryptocurrency revolution in the region. We offer a 2% Bitcoin cashback for all Visa-issued purchases.

Crypto.com offers similar cash back rewards to customers in Brazil but with a greater cash back bounty. Filomena Rusta, general manager at Crypto.com for Latam stated:

We offer consumers and businesses from the region multiple ways to transact and interact with cryptocurrency. This is possible through our localized products as well as the expansion of our card programme with cash back benefits up to 5%.

Mastercard, Visa’s direct rival, has also shown interest in the Latam market, having inked a partnership with Mercado Libre, one of the biggest retailers in the area, to help it secure the transactions on its crypto exchange.

What do you think about Visa’s launch of its crypto-enabled cards in Latam? Let us know your thoughts in the comments below.

Sergio Goschenko

Sergio is a Venezuelan cryptocurrency journalist. He describes himself as late to the game, entering the cryptosphere when the price rise happened during December 2017. He is a computer engineer by trade, and he lives in Venezuela. This has influenced him to offer a different perspective on crypto success and how it can help the underbanked and unbanked.

Image Credits: Shutterstock, Pixabay, Wiki Commons

Disclaimer: This article is for informational purposes only. This article is not intended to be a solicitation or offer to buy or sell any products or services. Bitcoin.com does not provide investment, tax, legal, or accounting advice. The author and the company are not responsible for any loss or damage resulting from or in connection to the content, goods, or services in this article.

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Bitplanet becomes South Korea’s first listed firm to buy Bitcoin (BTC)

Bitplanet bought 93 BTC in Korea’s first regulated corporate purchase. The firm plans daily Bitcoin buys to reach a 10,000 BTC treasury. Backed by major investors, Bitplanet leads Korea’s Bitcoin adoption. Bitplanet has made history in South Korea’s financial landscape by becoming the nation’s first publicly traded company to purchase Bitcoin (BTC) through a regulated…


Bitplanet becomes South Korea’s first listed firm to buy Bitcoin

  • Bitplanet bought 93 BTC in Korea’s first regulated corporate purchase.
  • The firm plans daily Bitcoin buys to reach a 10,000 BTC treasury.
  • Backed by major investors, Bitplanet leads Korea’s Bitcoin adoption.

Bitplanet has made history in South Korea’s financial landscape by becoming the nation’s first publicly traded company to purchase Bitcoin (BTC) through a regulated domestic exchange.

The KOSDAQ-listed technology firm recently acquired 92.67 BTC — worth approximately $10.9 million — marking a new chapter in the country’s corporate embrace of digital assets.

Korea’s first regulated corporate Bitcoin buy

The BTC acquisition positions Bitplanet as a pioneer in compliant Bitcoin adoption within Asia’s evolving financial ecosystem.

For the past month, @Bitplanet_KR has been quietly building the most reliable and compliant Bitcoin treasury infrastructure in Korea — culminating in becoming the first public company to purchase Bitcoin directly through a licensed domestic crypto exchange. As of October 26,… pic.twitter.com/hEmpvh9fUL

— Bitplanet Inc. (@Bitplanet_KR) October 26, 2025

It is the first time a listed company has acquired Bitcoin through a licensed exchange within the country’s regulated financial infrastructure.

Executed entirely under the supervision of South Korea’s Financial Intelligence Unit (FIU), the transaction signals growing confidence among institutional investors that Bitcoin can serve as a legitimate, strategic treasury asset.

The Seoul-based company described the move as a deliberate, rules-based initiative rather than a speculative trade.

Co-CEO Paul Lee explained that the purchase marks the start of a disciplined, long-term accumulation plan designed to reduce timing risks while positioning Bitcoin as a strategic treasury reserve.

The transaction was executed fully in compliance with domestic financial laws, a milestone that could encourage other listed companies to follow suit.

Notably, the timing of Bitplanet’s move coincided with a strong rally in Bitcoin prices, which recently climbed above $115,000 amid optimism about US Federal Reserve rate cuts and increasing exchange-traded fund (ETF) inflows.

By choosing this moment to make its first acquisition, Bitplanet demonstrated not only market awareness but also confidence in Bitcoin’s long-term role as a corporate asset.

From its IT roots to a Bitcoin treasury company

Founded in 1997 as SGA Co., Ltd., Bitplanet has deep roots in IT, cybersecurity, and education technology services.

The company rebranded in September 2025 to reflect a broader shift toward blockchain and Bitcoin-focused ventures.

Its pivot follows the full $50 million acquisition of SGA earlier in the year and the completion of a $40 million fundraising round to support its new treasury strategy.

This strategic transformation underscores Bitplanet’s vision of becoming South Korea’s first institutional-grade Bitcoin treasury company.

The firm has developed a comprehensive infrastructure for compliant digital asset management, including regulated custody solutions, secure storage, and real-time audit systems that meet government and financial oversight standards.

Bitplanet’s management says it intends to accumulate Bitcoin daily through licensed domestic exchanges, aiming to build a reserve of up to 10,000 BTC over time.

This steady, methodical approach minimises exposure to market volatility and mirrors similar strategies employed by firms such as Japan’s Metaplanet, one of Bitplanet’s key backers.

Backed by global Bitcoin advocates

Bitplanet’s Bitcoin strategy is supported by a global network of digital asset investors.

The firm’s backers include Simon Gerovich of Metaplanet, AsiaStrategy, Sora Ventures, UTXO Management, KCGI, Kingsway Capital, and ParaFi Capital — groups known for advancing institutional Bitcoin adoption worldwide.

Their involvement signals strong confidence in Bitplanet’s compliance-focused model and its potential to establish a new standard for Bitcoin treasury management in Asia.

Industry observers believe the company’s regulated approach could pave the way for broader corporate participation in South Korea’s growing digital asset market.

The BTC purchase also aligns with the country’s forthcoming Digital Asset Basic Act, scheduled to take effect by 2027, which will formalise the rules for cryptocurrency custody and corporate holdings.

By moving early, Bitplanet positions itself to benefit from the regulatory clarity that this law is expected to bring.


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