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UFC, MMA Entertainment Company, to Launch Exclusive NFT Series with Crypto.com
The digital asset exchange Crypto.com has announced that the first official Ultimate Fighting Championship (UFC), non-fungible token (NFT), collectibles have been launched. The UFC’s new NFT series will include digital collectibles featuring fight night artwork, championship belts and athlete profiles .
UFC to Stop Official NFTs for Usman Vs. Covington 2 Fight
During the first week of July, Bitcoin.com News reported on Crypto.com partnering with UFC in a ten-year deal worth $175 million. Sources revealed that this deal was the largest sponsorship agreement by the UFC to date.
UFC NFTs will be launched on November 2nd. They will include UFC artwork, event posters and athlete profiles.
The collection of NFTs called “UFC 268 Packs” will drop on November 4, and fight posters and belt designs will be based on the upcoming event “UFC 268: Usman vs. Covington 2,” slated to take place at Madison Square Garden (MSG) on Saturday. UFC fans will be able to purchase the NFTs “while supplies are last .”
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Tracey Bluczinski is the senior vice president of Global Consumer Products at UFC. She believes NFTs offer a great way to connect with UFC fans. Bleczinski stated in a statement to Bitcoin.com News that NFTs were an exciting addition to UFC’s strong collector market and an authentic way for passionate fans to keep connected to the UFC brand.
Crypto Exchange Taps into UFC’s Large Audience
Crypto.com is attracted to UFC’s global fan base of more than 625 million. The company recently partnered with the actor Matt Damon. Additionally, Crypto.com has forged partnerships with the NHL’s Montreal Canadiens, Formula One (F1), the NBA’s Philadelphia 76ers, the Italian Football league, Paris Saint-Germain, and legendary rapper Snoop Dogg.
“UFC has the fastest-growing sport in the world. NFTs are also growing in popularity as UFC fans seek new ways to connect with fighters, the sport and the wider UFC community.” Steven Kalifowitz (CMO at Crypto.com) added.
What do you think about the upcoming UFC NFT series? Please comment below to let us know your thoughts on this topic.
This story contains tags
Crypto.com, Crypto.com exchange, Crypto.com UFC, Dustin Poirier, Endeavor Group Holdings, FTX Trading Limited, Lawrence Epstein, MMA, MMA Org, November 4, Sports, Steven Kalifowitz, Stormx, Tracey Bleczinski, UFC, UFC 268, UFC COO, UFC crypto, UFC matches, UFC NFT, Ultimate Fighting Championship, Usman vs. Covington 2
Image Credits: Shutterstock, Pixabay, Wiki Commons
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Nike is facing a lawsuit from people who bought its NFTs
Wes Davis is a weekend editor who covers the latest in tech and entertainment. He has written news, reviews, and more as a tech journalist since 2020.
A group of people sued Nike this week over its decision to wind down its virtual show project RTFKT last year. The buyers of the digital assets accuse Nike of causing “the rug to be pulled out from under them,” and say they wouldn’t have bought its NFTs if they’d known they were “unregistered securities,” reports Reuters.
Filed in New York’s Eastern District, the proposed class action lawsuit seeks “unspecified damages of more than $5 million for alleged violations of New York, California, Florida and Oregon consumer protection laws.”
Nike tried to jump into the NFT game by buying RTFKT in 2021. But, like Starbucks Odyssey, it never quite worked out and the company abandoned the idea, announcing in December via the RTFKT X account that it planned to “wind down RTFKT operations” by the end of January this year.
Since then, RTFKT has seemingly been maintained by a single person named Samuel Cardillo, who spent Thursday posting through the sudden disappearance (and later reappearance) of artwork for its CloneX NFTs project.
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