• Berachain price gained slightly amid news of a first BERA treasury strategy.
• Greenlane Holdings bet not only fortifies its treasury playbook but may herald a wave of corporate adoption, boosting price.
• The crypto industry is witnessing an explosion in digital asset treasuries.

Berachain price rose as the broader crypto market signalled a slight bounce on Monday, October 20, 2025, with BERA’s 8% gain largely buoyed by the news that Nasdaq-listed Greenlane Holdings has raised $110 million with eyes on a BERA treasury strategy.

With Berachain’s native token retesting the $2.15 mark amid this key institutional interest development, bulls are likely to target further upward moves. The altcoin gains alongside intraday outperformers like Bio Protocol and Helium.

Greenlane eyes first BERA token treasury

Digital asset treasuries, or DATs, are growing in traction as traditional finance companies increasingly embrace cryptocurrencies.

Tokens such as Ethereum, Ripple’s XRP, Solana and BNB are all boasting major focused-treasury plays across Wall Street. In the small-cap tokens sector, Berachain is the latest to hit the news headlines.

On Monday, Greenlane Holdings, a Florida-based distributor of premium smoking accessories and lifestyle products, announced its raising of $110 million via a private investment in public equity.

Polychain Capital, Blockchain.com, Kraken, North Rock Digital, CitizenX back the initiative.

Berachain Foundation also supports the company’s move as it targets the establishment of the “first and only” BERA digital asset strategy – so far.

Greenlane has outlined that its BERA bet will be via “BeraStrategy,” an inaugural digital asset treasury initiative solely focused on accumulating BERA.

BeraStrategy will execute its token acquisitions via open-market and over-the-counter trades.

“I believe BERA’s key differentiation is its yield source – in contrast to historic PoS chains like Ethereum and Solana, BERA’s yield is fueled by the monetization of its block rewards. I think there’s untapped potential in Berachain’s institutional growth as a whole,” said Ben Isenberg, chief investment officer of BeraStrategy.

What could this mean for Berachain price?

As Greenlane’s BeraStrategy takes shape, market observers are scrutinizing its ripple effects on BERA’s valuation trajectory.

The move across the industry, with tokens like ETH, BNB, XRP and SOL in focus, has helped buoy the upbeat sentiment around these altcoins.

Such an influx of capital and subsequent accumulation will undoubtedly catapult Greenlane to the top public BERA holders list.

Greenlane’s launch marks the beginning of a new era for Berachain, as it expands into the traditional capital markets, and unlocks the potential of Proof of Liquidity for the masses.

— Berachain Foundation 🐻⛓ (@berachain) October 20, 2025

DATs are seen as a major adoption angle for cryptocurrencies and analysts see ongoing accumulation as a potential catalyst for the next bullish phase for certain coins.

Committing $110 million to BERA purchases is a statement and buying these OTC and open markets could add to an upward price momentum.

Broader crypto market sentiment and a successful rollout are two factors bulls will consider in the short term.

In terms of price targets, the $2-4 range provides the first resistance zone, while further gains could bring $8-10 into view.

BERA price reached an all-time high of $14.99 in February 2025. On the flipside, key support areas lie in the $1.6-$1.2 area.

The all-time low is $0.87- reached on October 11, 2025.

• ETP mirrors bitcoin price and trades via the London Stock Exchange.
• UK aims to become a global hub for regulated digital-asset products.
• FCA allows tokenisation of investment funds using blockchain technology.

The investment giant BlackRock has launched its first bitcoin-linked exchange-traded product (ETP) in the United Kingdom, signalling a major step in bridging traditional finance with the crypto sector.

The move follows the Financial Conduct Authority’s (FCA) decision to ease restrictions on crypto investment vehicles, allowing investors to gain exposure to bitcoin without directly holding it.

The launch not only widens access to digital assets for UK investors but also highlights a growing convergence between global asset managers and regulators in adapting to the evolution of financial markets.

BlackRock’s bitcoin ETP debuts on the London Stock Exchange

The iShares Bitcoin ETP, now listed on the London Stock Exchange, is designed to mirror the price of bitcoin and offer exposure within a regulated structure.

The product allows investors to buy fractions of bitcoin through units starting at about $11, making participation in the asset class more accessible.

Unlike holding bitcoin directly, investors can trade the ETP through standard brokerage accounts, bypassing the complexities of digital wallets or private key management.

The product’s underlying assets are securely held by regulated custodians, ensuring compliance and oversight under the UK’s financial rules.

BlackRock’s UK-listed ETP builds on the firm’s earlier success with its bitcoin exchange-traded fund (ETF) in the United States, which has accumulated over $85 billion in net assets.

It also adds to its European range, complementing listings in Switzerland, Paris, Amsterdam, and Frankfurt.

FCA’s easing of crypto investment restrictions

The launch comes shortly after the FCA lifted its four-year ban on crypto exchange-traded notes (ETNs) on 9 October 2025.

The regulator stated that UK investors could now access such products through approved exchanges, reflecting a broader acceptance of crypto-linked investment options.

The decision marks a turning point for crypto regulation in the UK.

It suggests a shift from outright restrictions to a more measured approach that balances investor protection with innovation.

The FCA’s announcement followed months of consultation with industry players and international regulators.

Expanding opportunities for asset managers and investors

BlackRock’s move is expected to encourage other global asset managers to follow suit, as the UK repositions itself as a hub for financial innovation post-Brexit.

The FCA’s approval has opened the door for firms such as VanEck, DWS, and WisdomTree to explore similar launches.

For retail investors, the product offers exposure to bitcoin’s price movements through a traditional investment wrapper.

It eliminates the need for managing crypto wallets and navigating unregulated exchanges, while allowing investment through familiar platforms.

The regulator’s decision also aligns with the UK Treasury’s ambition to make the country a global centre for digital assets.

It supports ongoing efforts to integrate blockchain into traditional finance, paving the way for tokenised funds and blockchain-based asset management in the future.

Crypto risks and the future of tokenisation in the UK

Despite the easing of rules, the FCA maintained that its ban on crypto derivatives for retail investors will remain.

While the ETP operates under a regulated structure, exposure to Bitcoin still carries the same volatility and market risks associated with the underlying asset.

In parallel, the UK is exploring broader blockchain adoption across financial services.

On 14 October 2025, the FCA announced new provisions allowing asset managers to use distributed ledger technology for fund tokenisation.

The move is intended to foster innovation and efficiency, signalling that the regulator sees long-term potential in blockchain applications beyond cryptocurrencies.

By facilitating regulated access to bitcoin and promoting tokenisation, the UK is gradually laying the groundwork for a digital financial ecosystem where traditional and decentralised finance coexist.

BlackRock’s ETP marks a key milestone in this transition, setting the stage for more institutional crypto products in one of the world’s leading financial markets.