Bitcoin

Lacoste luxury brand expands into web 3 via UNDW3

Lacoste is a French luxury clothing brand that has expanded into Web3. A press release by the company stated that the new experience would be offered via the aptly-named UNDW3 (pronounced underwater’). The announcement states that the community surrounding the brand will use the digital experience in order to “take control” of the company. UNDW3…

Lacoste is a French luxury clothing brand that has expanded into Web3.

A press release by the company stated that the new experience would be offered via the aptly-named UNDW3 (pronounced underwater’).

The announcement states that the community surrounding the brand will use the digital experience in order to “take control” of the company.

UNDW3 – The iconic Crocodile brand

Lacoste’s NFTs will feature the iconic crocodile, with the total pieces released corresponding to the L1212 polo shirt the fashion brand’s founder Rene Lacoste invented.

On 6 June, Lacoste launched a Discord server for the NFT, attracting 55,000 people. 30,000 subscribers registered within the first 48 hours, the firm said. The collection went live on Tuesday 14 June, giving fans a chance to mint an underwater NFT.

Today 06/14, Lacoste List Minting Day.

At 12h12 CET time, you will have the opportunity to mint a #underwater NFT.

Do you know what you will get by owning the #NFT below?

Let’s dig together. #UNDW3 1/7 pic.twitter.com/HyOqwRzVQ0

— Lacoste (@LACOSTE) June 14, 2022

In total Lacoste plans to launch 11,212 NFTs in the first drop with each NFT priced at 0. 08 ETH.

In addition to granting holders access to the UNDW3 universe exclusively, the NFTs will also allow the brand’s customers or fans to come together.

The firm claims that this is only the beginning of its journey to Web3 and expects to see more growth in the coming years.

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