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Tiffany sells custom CryptoPunk pendants starting at $50,000

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For about $50,000 (30 Ethereum), CryptoPunk holders can get a handcrafted pendant modeled after their NFT (non-fungible token) from Tiffany & Co. — and no, this is not a joke (via Decrypt). The pendant, which will feature “at least” 30 diamonds or gemstones, will hang on an 18K gold chain with five pave diamonds on the clasp.

This offer is only available to CryptoPunk owners, or the other oddly pixelated avatars that you see on Twitter. But don’t let the overly simplistic art fool you — the average cost of these things is about $200,000, even after several months of declining sales activity for the market overall. There are only 10,000 CryptoPunk designs, and now you can get your very own transformed into a custom, gem-laden pendant (if you’re rich enough to be able to afford the NFT or the pendant in the first place).

Tiffany & Co. has experimented in the world of Web3 in the past. In March, it announced its that looks like a children’s drawing (sorry, not sorry). Tiffany later debuted its “TiffCoin” cryptocurrency as an April Fool’s Day joke. While the cryptocurrency never actually existed, the joke served as a marketing ploy for Tiffany’s actual, limited-edition 18K gold coins. The jeweler is targeting existing NFT holders instead of marketing NFTs to people who already own its physical products ,

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Tiffany’s NFTiff pendant joins a growing number of high-end products that come with NFTs attached. Last month, Chevy tried auctioning off an NFT bundled with a free 2023 Corvette, which netted zero bids, and Alfa Romeo started including an NFT with its new Tonale SUVs.

Tiffany says it will work to create a pendant “with the highest fidelity” to the original CryptoPunk art. It lays out all the details on this FAQ page, where it gets really serious about how it plans on crafting this NFT-inspired piece of jewelry.

“For example, to create the 3D glasses, Tiffany designers will leverage baguette stones,” Tiffany explains. Tiffany explains that the 3D glasses are created using the natural colors from various gemstones. It is just funny that a professional jewel-maker had to sit down and figure out how to recreate a pair 3D glasses with pixelated lenses on a pendant.

You can get an idea of what a CryptoPunk pendant might look like from these photos shared by Tiffany’s EVP, Alexandre Arnault. He displays a very pixel-perfect pendant that does indeed look like the one in his Twitter profile picture. The back of the pendant has the CryptoPunk number.

Tiffany’s pricey trinket will come with an “NFTiff,” the jewelry maker’s “clever” name for an NFT. It’s only selling 250 NFTiffs, which Tiffany says CryptoPunk holders can mint and redeem once purchased. The NFTiffs, and their respective pendants, go on sale on August 5th at 10AM ET on Tiffany’s dedicated NFT website.

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